Kakaobank Welcome Kit

Kakaobank Welcome Kit

Kakaobank, a mobile-centric bank utilizing fintech technology, offers a diverse array of financial services.
We provide a Welcome Kit to new kakaobankemployees, aiming to convey a heartfelt welcome message
and foster a sense of team unity.

Given Kakaobank's distinct feature as an online bank without a physical presence, the Welcome Kit embodies the concept of delivering a tangible banking experience. It creatively transforms items typically encountered at traditional bank branches into practical office items, infused with contemporary wit. The paper bankbook is repurposed as a notebook, and the cash transaction tray takes on a new life as a versatile holder for various items or as a coaster.

For a fun touch, a date stamp is also included for marking important dates. We provide new hires with emblem pin badges symbolizing each of the organizations within kakaobank, matched to their respective affiliations.

The Welcome Kit embodies the corporate identity with its use of yellow and black, our signature colors. Designed to be compact and reduce excess packaging, the three-tier structure of the kit heightens the anticipation and excitement of discovering its contents.


 
 
 
Kakaobank Welcome Kit
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Creative Direction : Seunghwan Lee
Project Direction : Hyeram Kim
Brand Design : Yeonsoo Kim, Yewon Park
Package Structure : Yeonsoo Kim, Seunghyun Lee
Photography : Recdog Studio
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© Kakaobank Corp.
 
 
 
Kakaobank Welcome Kit
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